Today’s children are three times more likely to aspire to be a YouTuber (29%) than an Astronaut (11%)—and plenty of them have already started working on it. When the pandemic accelerated everyone’s screen time, it also accelerated everyone’s need for connection online, since getting it offline wasn’t going to happen.
It all leads to one fact: getting noticed online is getting harder.
When everyone online is vying for views, likes and comments, how does your personal brand stand out? “What worked in 2019 definitely doesn’t work in 2021, and won’t work in 2022,” says online business coach Jamie Joslin King whose purple hair isn’t the only thing that has helped her stand out in this industry. Purple hair aside, what makes her standout is her results. She has helped her clients gain visibility online so they can reach seven-figure revenue and launch courses generating six figures in passive income.
“This year, in a time when I had triple the competition, I was still able to double my email list from 6,000 to 12,000,” says King. “I also increased the number of students in my programs by 200%.” Translation: She knows what she’s doing. Follow King’s advice for being a standout brand so you can hit your goals—despite the increasing competition.
4 Brand Visibility Rules For 2022 | Stephanie Burns
Emma James Photography
1. Get Clear On Your Core Values
It’s essential to be able to articulate where you stand as a brand, a human, and a company. You need that clarity not because you fear getting cancelled, but because consumers are becoming more conscious of where they spend their money. “Running a values-based business is like turning on a superpower magnet,” says King. “Buyers no longer care about follower size. They care about ethics, authenticity, integrity and standing for something.”
To find your stance, King suggests asking yourself a few questions to identify three to five core brand values that set you apart from the competition. You might ask:
- How do I want to be remembered?
- How do I want to make people feel?
- What group of people do I identify with?
Brand values that come up for you might be authenticity, kindness, philanthropy, courage, diversity, excellence or creativity.
2. Incorporate Your Values Into Your Content Plan
“Humans bond over tribal beliefs. You can never remind your audience too often what you stand for and what you stand against,” says King. “Tie your values back to an Instagram story, Facebook post or TikTok video so your audience knows you share a common bond. My values are family and freedom, so in a recent …….
Source: https://www.forbes.com/sites/stephanieburns/2021/12/22/4-brand-visibility-rules-for-2022/
